Recently I was in a lead meeting discussing the importance of having a Google Listing with consistent posts when someone said “Wait, what, a post on a Google Listing”?
Yes, a post, a business update on your Google Listing to share about your business.
As I thought more about this question in the days after, I found myself on Google looking at listings and seeing so many without a single post, just empty, wasted space.
This is a section on Google Listings that appears untapped, a free space for advertising that is not utilized by many businesses.
As I searched, I also found several listings so outdated they felt dusty from years of nothing.
Many were outdated with hours, photos, and more. I saw businesses that moved locations and maybe updated the address but the photos are from the old location, nothing of the new space.
The biggest advice I can give you is to stop ghosting your listing.
Google Listings work similar to social platforms and should not be started and left to sit.
While I often share why it is good to have a Google Listing, and am always telling you to update your
business hours, (see Instagram
@virtuallybrady) I would like to take a minute and share two other areas you can update to clear the dust and get more Google support for your business.
While business hours are the #1 update you should be doing to keep your customers walking through the door, UPDATED photos and posts come in right behind.
Keyword there = updated.
Recent photos show exactly what your business looks like, and can truly share a feel for your business without having to type 1,000 words.
They may ‘grow’ time on them, but when you keep them current, it also shows a timeline of your business from past to present, sharing with your audience your business growth.
So what type of photos should you share on your Google listing?
Here are 5 suggested categories:
Sharing outside photos is great for your listing if you have a store or business location. These photos help your customers and clients recognize and find your business. New customers especially may see your front door photos and use those to find your business.
Share photos of the full interior of your store or business locations. If you have multiple rooms like conference rooms, guest rooms, specific product rooms or even dressing rooms, share a photo of each.
‘Walk’ your audience through your location with interior photos.
If you sell products, share photos of your popular products and let your audience know what you showcase and have available. This does not mean a photo of every product, just those that you sell regularly or are a standout for your business. If you have product displays, these make great photos of a variety of items to show your audience, especially if you change them over the seasons, you have updates to share.
If you are a service-based business, show photos of you/your team at work, in meetings, training, and more.
‘Tell’ your audience about your services with these photos.
Put a face with your business. These do not have to be ‘professional’ they can be fun too, and best if they are your unique photos. Show your audience your team through these photos. It is good to add a new photo to your listing at least once a month at the minimum.
Can photos do more for your business?
Yes!
You are not only sharing your business through photos, but you can name each photo with a
looonnnggg name which means you can include keywords.
And as we all know, or have heard, those keywords help our SEO to get us found. ππ»
Alt text and file names help Google’s web crawler really understand the context behind the image.
So instead of the generic name ‘IMG_105’, use keywords to best describe the image. You can also add your business name, city, and state to the name.
For example, I share my brand photos on my Google Listing. These are photos of me in different work settings. When I shared this photoππ» of me working at my laptop, I did not just name it “Virtually Brady working on a laptop” but instead used a name like this:
“VirtuallyBrady_WestDesMoines_Iowa_virtualassistantwork_virtualservices”
Keywords for my business are virtual assistant and virtual assistant services so I work to get those words in my photo names, as well as in other areas of my Google Listing.
I include my city and state so when someone searches “virtual assistant in West Des Moines, Iowa” I am there. π©πΌπ» π
One last tip with photos is to be sure to use
high-quality
(best you can)
photos and your own, unique photos vs. stock photos. They will not only look better for your business, but they will also rank better with Google. Blurry low-res photos don’t really work well for your business and using stock photos, well, those are not your 'real' business.
Back to my lead meeting about a Google post.
A post on your Google Listing is like a mini, free advertisement for your business on the web. πΈοΈ
Have you done a post on social media?
I am going to guess that’s a yes.
If you post on social media, you are in the right direction to post to your Google Listing.
Google posts work similarly to social media posts in that they share about your brand and business, and help people get to know you.
They work to directly engage and bring you new customers, build a target audience, and bring website traffic and sales to your business.
Posts in general remind me of ‘show & tell’ in elementary school. You want to tell your audience about your business and show them a picture or graphic that goes with it.
You can share a variety of business information with a post. For example, let’s say you are an athletic gym business with classes. You can share your class schedules on Google, talk about your trainers, and share gym tips and membership information in a post.
A plus I find with Google is they have a link button for you to include with your post, drawing your audience exactly where you want them to go. You can direct them to your website, provide a link to a specific product they can purchase or service they can book, leave a call button so they can ring you, and even easily link them to a social platform as well.
It is also great to post about offers and events that you have.
For example, let’s say you have a coffee shop business and are running a special with a ‘buy one muffin, get one free’ offer. You can share this on your listing with a start and end date so when people search for coffee they see the BOGO offer. This is great for many out-of-town people who use Google to find what they need, and having the BOGO offer there might just give you an advantage over another shop. βοΈ
Another example is if you are having a ribbon-cutting event or open house, posting that on Google is a great way to generate new leads and share about your business.
Having a Google Listing not only helps you reach more leads, customers, and foot traffic but using the post space helps you build engagement with the leads and build a web audience.
For posts on Google, it is best to do a
post once a week
unless you have more value to share, like a realtor with new home listings. Then sharing a post more regularly is good to do.
So yes, this sounds very much like social media posting, except you are not limited to ‘followers’ and those scrolling through, you are now posting to those searching the World Wide Web. π
And if you are posting regularly on social platforms, you can use that content on Google, which makes a
once-a-week post easily attainable.
Overall, having a Google Listing not only helps you reach more leads, customers, and foot traffic, but keeping it
updated with photos and posts helps you build engagement with the leads, build a web audience, and get found.
There are many details to a Google Listing but if you start with consistent
updates
to your business hours, photos, and posts, you are well on your way to having a good, solid listing.
So now that you know this, when I search your listing I want to see it full of new photos and posts. π
Don’t have the TIME to update and work your Google Listing but want it ‘dusted off’? I’d love to help! Click
HERE to connect. π€
I'm Brady.
I'm a
small biz virtual assistant, specializing in helping you stay on top of your day-to-day tasks.
HERE'S HOW I CAN HELP.
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