Is this Heaven? No, it's IOWA

IOWA. Whether you are from Iowa or not, I’m sure you know Iowa has cornfields…and that seems to be a staple for this state. 🌽

I may have grown up surrounded by cornfields—living on a farm, walking beans, and detasseling corn—but Iowa is so much more than just fields of corn, despite what you see while driving across the state. 🌽

We do have many hard-working farmers and agricultural businesses but Iowa is also home to iconic attractions like the Iowa State Fair, the Field of Dreams, and the John Wayne Birthplace and Museum—landmarks we’re known for and love.

And while you might hear Iowa is the Hawkeye state … let’s be real—it’s a CYCLONE STATE! ❤️ 💛 If you follow sports, you know exactly why this is. 😉 (yes, I am an Iowa State fan)

There are many great benefits about Iowa, but for me, having grown up here, and still living here, the true heart of this state lies in its ‘Iowa Nice’ spirit and the close-knit small-town communities that make it feel like home.

Iowa Nice and Small Communities

'Iowa Nice' is exactly what it sounds like—Iowans are (mostly) a pretty friendly bunch! 🙂

It’s practically the state’s unofficial ‘tagline’, reflecting the genuine kindness, politeness, and welcoming spirit that Iowans are known for.

It’s that classic Midwestern hospitality where strangers lend a hand, doors are held open, and a friendly wave is just a way of life.

And honestly? It really is nice. 🙂

I have always felt the ‘Iowa Nice’ came from the small community living, which makes up much of the State of Iowa.

When you live in a small town, everyone gets to know everyone and the connections are strong. People look out for one another and it creates a sense of belonging, with people supporting their neighbors and being the most loyal friends.

The pace of small-town life is usually slower, with less hustle and bustle compared to larger cities, allowing for more personal interactions and a deeper sense of community pride.

Neighbors may lend a hand with tasks, like shoveling snow, mowing lawns, or helping with meal chains and groceries, and there's a greater likelihood of seeing familiar faces throughout the day, whether it's at the local coffee shop, grocery store, or town events.

While there may be fewer opportunities than in larger cities, small-town living often brings a stronger connection to nature (like lots of bird watching), a more relaxed pace, and a true sense of stability.

And, in the heart of these communities are small businesses. 🖤

Local businesses add character, offering unique products, personalized service, and a hometown touch that big corporations just can’t replicate.

And the local community supports their small businesses.

I love discovering and supporting small businesses—it’s always an adventure finding new favorites!

For National Iowa Day, I want to share a few small Iowa businesses I know and love, a few from my local, metro community.

This list highlights some of my favorite small businesses from West Des Moines and the surrounding metro area. While some might not seem like typical small-town businesses, I want to emphasize that despite being located in Iowa’s "bigger cities," they bring a warm, small-town charm to the urban experience.

—Eden (Des Moines) This beautiful store, in the east village of Des Moines, is a haven for beauty, health, and self-care essentials, all wrapped in a soothing, inviting atmosphere. From luxurious bath and skincare products to home and baby essentials, every item is thoughtfully selected. Plus, it’s the perfect place to discover stunning new gift ideas.

—Grace & Fiore (Polk City) This flower shop offers more than just gorgeous floral arrangements, bouquets, and vibrant plants—it also has some fun unique finds! Browse a charming selection of greeting cards, candles, vases, and more, making it the perfect spot for gifts or a little treat for yourself.

—Heart of Iowa Market Place (West Des Moines) Located in the heart of Valley Junction, this shop is a treasure trove of Iowa-themed gifts and locally sourced goodies. From wall art, puzzles, and books to magnets and t-shirts, there’s something for everyone. Plus, their "Taste of Iowa" selection features delicious treats like popcorn, fudge, meats, and wine—perfect for gifting or indulging yourself!

—Homegrown Iowa (Ames) This is the place to find Iowa gifts made by Iowans. From fun mugs, bags, greeting cards, and stickers to fun apparel, it is where you can find unique Iowa treasures.

—Public House 421 (Slater) This small coffee shop is described as the 'nostalgic yet modern coffee house and special event venue' ... and it is that plus more. It is charming with a cozy yet stylish space. I've enjoyed some relaxing, business meetings here with Studio A Designs over coffee, and it is oh-so great.

—Mainstream Boutique (Waukee & Ankeny) This boutique is a stylish and inviting space, offering a fabulous selection of fashion and accessories. Whether shopping in-store or online, I always have a great experience finding fun and trendy pieces.

—Oak Lane Candle Co. (Ames) This candle studio and pour bar is an absolute gem. It’s nearly impossible for me to leave with just one candle—I want them all. Their scents are fun, unique, and perfectly balanced, plus the soy wax makes them a clean, enjoyable burn for my home. The pour bar is an extra treat, letting you get creative and take home a candle that’s truly your own. And I have a strong love for the reed diffusers, a great size with a simple scent.

—Storyhouse Bookpub (Des Moines) I’m a big fan of bookstores, and this charming little gem is both cozy and delightful, with a mission to bring books and people together.

—St. Kilda (West Des Moines) Delicious farm-to-table meals and freshly baked pastries await at two fantastic locations in West Des Moines. I have a soft spot for their Valley West spot—it’s a fun space with a great look. I even had a mini photoshoot there with Natalia O’Hara Photography, cozying up at a corner table with a beautifully crafted mocha. My go-to is always the avocado toast, but both locations offer an incredible menu worth exploring.

—The Cafe (Ames) This café is one of my go-to spots for lunch, offering a true farm-to-table experience with fresh, seasonal ingredients sourced from local farmers. It’s a wonderful community-focused eatery with an incredible Kale & Quinoa Salad and a delicious Turkey Avocado Sandwich. If I could have lunch here every day, I absolutely would!

—The Coffeesmith (Waukee) This coffee shop is a wonderful community-felt establishment

with delicious coffee and a few special treats. It is a nice place to meet friends and catch up over a beautiful drink.

—Velvet Coat (Des Moines) To me, this east-village store brings a chic, big-city feel right to Iowa. As a fashion lover, I appreciate the carefully curated selection of classic designer pieces that elevate any wardrobe. With high-quality apparel, stunning accessories, and a stylish, inviting atmosphere, it’s a must-visit for anyone who loves fashion...right in the heart of Des Moines, Iowa.

—Whompy Bear Boutique (Winterset) This adorable children's boutique offers high-quality, stylish apparel for both boys and girls. Along with cute clothing, you'll find a wonderful selection of toys, bath products, books, bags, and more. It’s a delightful shopping experience for both kids and parents alike!

—Z'Mariks Noodle Cafe (Clive) Z'Mariks is my top choice when I need a quick and delicious meal. They offer a great selection for lunch or dinner, with my favorite being the Greek salad—simple yet packed with flavor. Their menu also features a variety of tasty rice and noodle bowls. When I am on the go (most often), I pick this place as the ordering is fast and easy, making it a perfect spot for a satisfying meal for the whole family.

—7-Stone Pizzeria (Waukee) I’m a pizza lover, and this brick-oven pizzeria is absolute perfection—so delicious! Made with fresh ingredients, hand-rolled dough, and freshly grated cheese, it’s truly some of the best pizza around. Dining in, you get to watch the pizzas come out of the hot brick oven, locking in all that amazing flavor. But don’t worry—pickup is just as easy, and the taste is just as incredible!

This list is just a few of my small business favorites, there are so many more great spots across the state. If you find yourself nearby, I hope you get the chance to check them out and support these incredible local businesses.

Looking for more small shops? I love highlighting small businesses in my email newsletter. Sign up HERE to discover more fun Iowa shops.

Let me know if you have any favorites of your own—I’d love to hear about them! 🖤

* * * * * * * *
Small communities and small businesses build on connection, trust, and a personal touch—values that are just as important in the work I do as a virtual assistant.

I understand the dedication it takes to run a small business because I grew up with them in my small town, and have seen the true dedication of the businesses that I help and love. (read my story HERE)

Living in small-town Iowa is what drove me to start my own small business, and my passion is to support business owners by handling time-consuming tasks so they can focus on growing, serving their customers, and doing what they do best.

If you’re looking for a helping hand to keep things running smoothly, let’s connect—I’d love to be part of your success story! 🖤

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