Small Details, Big Impact: How Thoughtful Touches Can Elevate Your Small Business

That feels weird to even say because generally, I am someone who cares about details.

Maybe sometimes too much.

Like details of an outfit, home decor, gift giving, and gift wrapping. 

I like unique, small details, they draw me in and it’s what I want to present for who I truly am. 

Details make a difference in our day-to-day lives and business. 

During those pandemic days, I was not only running but also making sure I got dressed for the day in something other than leggings and a sweatshirt.

I noticed the details of an outfit changed how I felt and how I worked. Casual is good but it contributes to me working more casually and less focused. 

Even though I was sitting alone inside my home office, I still put on a ‘work’ outfit.

When I started having in-person business meetings, I went into each meeting with my nails painted, black.

Yes, I wear black nail polish, it is my staple color and who I am. 

Having my nails in the black paint detail gives me confidence in my meetings, without it I am not the same as I present or talk. 

Details are important and can shape how we are on any given day and they can be there to help us showcase our passions.

Sometimes the small details can make the biggest impact, especially when it comes to your business.

Small Details That Make A BIG Impact In Your Business

I think of good details with a thank you note. 

Do you send thank you notes? 

Stepping outside of our digital world can be a small detail that builds a strong connection to not only friends and family but also to customers and clients.

The handwriting is something that means more. Someone takes the time to get out a paper and pen, write their words, and maybe even include a ‘signature’ instead of typing or using AI. They also take time to get a stamp and mail the card. 

Happy mail is never a bad thing.

And that written note means they really did like what you did or gave to them. 

Small details like this draw me to certain stores and small businesses. 

Like when I order a coffee drink from a local coffee shop I usually receive extra espresso beans on the top of my cup, a nice little start to the day. And now when I want coffee on the go, it is the first place I think of. 

There is a local, small retail store where I shop and they wrap the items up so nicely in tissue and present them in a sturdy shopping bag, and when I open it at home, there is always a nice little ‘gift’ inside along with a thank you card with the store logo and info. Makes me smile.

There was a time I ordered a to-go order on Valentine’s Day and in my order was a fun small Valentine’s card with a piece of candy. I think about that whenever I decide to get takeout. 

Small details can set you aside from everyone else and make a difference in your life and business, as well as someone else’s. 

So what can you do for small business details? 

Here is a list of eleven small detail ideas you could consider for a product or service-based business:

Personalized thank-you notes 📝: A handwritten or custom note shows genuine appreciation and builds customer loyalty.

Birthday or Anniversary Shoutouts 🎉: Send special offers or messages on important dates for a personal touch.

Surprise Freebies 🎁: Include a small gift or sample with orders to delight customers unexpectedly.

Follow-Up Messages 📧: Check in with customers after their purchase to ensure they’re happy and offer assistance if needed.

Social Media Spotlights 📸: Feature loyal customers or share their stories (with permission) to create community connections.

Local Collaboration 🤝: Partner with nearby businesses for joint promotions or events to expand reach.

Behind-the-Scenes Content 🎥: Share how products are made or give sneak peeks to create an authentic brand story.

Custom Packaging 📦: Use branded or eco-friendly packaging with a personal note or logo sticker for extra flair.

Customer Recognition Wall 🏆: Highlight top customers or testimonials on your website or in-store display.

Cause-Driven Campaigns ❤️: Donate a portion of sales to a meaningful cause and let customers know their purchase makes a difference.

Exclusive First Looks 👀: Give loyal customers early access to new products or special sales as a VIP perk.

Need A Hand With The Small Details In Your Business?

Overall, extra details are the small things that mean a lot and bring people back to you. You do something extra and they are your loyal customers and friends. 

And what about a customer who loves what you offer and gives you a 5 star review? Now you, as a business owner, are feeling the extra detail reward.

We started our business because of our passion for what we do, or want to do. 

When you take time to sprinkle in some special details to show customers and clients you have a business passion, you will feel the reward, and your business does too. 

I love to see the passion continue as the business grows.

Those details matter.

And while I say I am a runner without all the details, I do have running details I follow, just not what all do. 

My running TIME is early morning and my run DISTANCE is how much my mind needs to think, and those details are what matters to me. 

I am a runner. 🏃🏼‍♀️

I am a small business owner. 👩🏼‍💼

Maybe I will be … a writer? 📝 🤷‍♀️

Details are also what I work with in my business, literally. 

I manage day-to-day business details for business owners.

In business and life, there are so many day-to-day details that take up our time.

And as business owners, you have to balance between it all, which can be hard to do. Daily tasks can include emails, meetings, social media posts, business marketing … the list goes on and on. 

And while we appreciate these business details, they are also time-consuming and can be exhausting, but should not be ignored.

Then there are these small details that make you stand out and unique from other businesses. 

Are you giving some extra details in your business, or just trying to just keep up with the day-to-day details? 

Wherever you are in business, I would love to chat with you about all the details, connect with me HERE 🖤