Consistent. Do you hear this word all the time?
“If you just do this consistently, it will work for you”.
As you are running around trying to keep up with everything in the day the consistency part doesn’t seem possible.
“Exercise 3 times a week consistently”
“Eat fruit and vegetables at least twice a day consistently”
“Get 8 hours of sleep consistently”
“Drink 8 glasses of water consistently”
“Post to social media consistently”
“Send emails consistently”
“Update your Google consistently”….
It is A LOT. 😩
But you do know it has some truth, right?
Yes, there is truth behind the word
consistent.
The problem is how we think about it.
This “word” is not a bad thing, but it can feel overwhelming when we hear it consistently. 😁
The key is that it should happen on YOUR schedule, not always the consistency that you hear.
Consistency is something you need to build into your life, your routines.
This will help it be a regular habit and not just a short-term thing.
I am sure you have heard “exercise 3 days a week for 30 minutes”.
Sure, that sounds like a plan and even somewhat minimal … but you are working 8 hours a day, maybe also taking kids to all the sports practices and events, plus getting all the meals, doing laundry, and trying to get to bed.
When we want to add something to our life and schedule, we don’t have to start cold turkey and hop into it just as suggested.
Instead, it is better to start something small and build it up once it feels like a routine and not a “chore”.
If we hop in and plan to work it just as suggested,
inconsistency starts because there is too much of it for the time we have.
And then we never add that one thing we want into our life.
We do not all have the same schedules, our lives are different, so the suggested consistencies are great and yes, they can work, but first, they need to work for YOU.
I hear this a lot in business, “I can’t keep up with it”.
And while a lot of that is based on time, it is also the fact that many feel they need to do something more often than they do.
Why? Because that is what they heard or read.
An example of this is how often you should post on social media.
“You want to stay in front of your audience by posting 5 times a week”.
“Don’t post daily or you will overwhelm your audience, but do make sure to post 3 times a week”.
“Post in your stories 2 times a day, or 7 times a day to reach more”.
It is not
only about the consistent posting, but it’s also that the contradicting information that you hear becomes very overwhelming.
But you hear it and you want to grow your audience, right?
So you try…
You try to create all that you can, gather your words, work links, hashtags and get to work.
And by the end of the week with 5 posts and 14 stories, you feel complete and exhausted.
You now realize you did not have time to get to your email newsletter sent and respond to emails timely as that time went into social media.
And the fun of social media is just gone.
And the next week, you do nothing on social media.
So, what’s the solution?
Sometimes you need to stop listening to the consistency
they say
will grow your business and look to what consistency
you can do.
Social media is a bear already, but if you can make a small commitment to start and consistently post just once a week, it will start to feel like a ‘cub’ instead. 😁 🐻
As you have that once-a-week working consistently, you can add in twice a week and see how that goes.
It doesn’t matter that you read 3-5 times a week, it matters that you work it consistently for
YOU.
What
you
can do consistently will work to grow your audience and business.
It is time to find
your consistency for what you want to grow.
And this goes for any area of your business.
Consistency DOES matter, but your consistency doesn’t have to look like everyone else’s.
After all, “a little progress each day adds up to big results”
Overall, prioritizing consistency in
YOUR schedule will not only make you more efficient but it will help pave the way for growth and stability in your life and business.
It is not about what they “say” to do, it is about how consistent
you can be. If they say 5 times and you say 1 time, that works, as long as you consistently do it 1 time. 😀
You will soon find it more relaxing and normal in your routine instead of overwhelming if you start it slowly and take steps that work for you.
Those small steps will have you walking 30 minutes a day and posting on social media regularly in no time.
If you start with the big steps you hear, you will never walk 30 minutes or post on social media.
As you find new marketing ideas that you would love your business to try, think about where it can fit into your schedule and start small.
Not sure where to start?
This is a good place. 🖤
I'm Brady.
I'm a
small biz virtual assistant, specializing in helping you stay on top of your day-to-day tasks.
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