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One of the most overwhelming parts of email marketing is figuring out what to say. What content should you share? How do you keep it fresh and engaging? The good news is, you don’t have to start from scratch. Even if it doesn’t feel like it at first, your business already has valuable information your audience wants to hear (that’s why they signed up for your emails in the first place). If you have a website, or you post on social media, you’ve already created content that can be repurposed into great emails. Remember, your audience wants to hear from you. They’re looking for insights about your business, your offers, and how you can help them. As mentioned in this blog post, valuable content is key to building strong connections with your subscribers. Not sure where to start? Here are 5 simple ways to generate content ideas and create emails that engage and inform your audience.